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What make an Awesome Product Explainer Video?

Various companies have seen the benefits of explainer videos not only in creating effective ads and campaigns but also in promoting their brands, values, and goals. Even some of the biggest brands in the world, like Microsoft or Google, use explainer videos. And it just becomes increasingly popular. They are more effective in getting higher conversion rates and it increases user engagement and audience reach as well. Animated product explainer videos help educate the users, sell products, and deliver a strong and compelling message that inspires people to do something. These videos may be short, but they are packed with action. Hence the name. We’ve seen how really effective they are over and over again here at Animation Explainers, at least with the ones we’ve done for our clients.

Before getting started, make sure you have:

  • Objective. Every business has its own goals or specific purpose in creating an explainer video. Either you want to gain more subscribers, sales or conversions, ask information or details, launch a product, etc.

  • Story. Just like storytelling, animated explainer videos have characters(when necessary) that address the problem, making viewers relate to the problem and that character. Finally, offer a solution.

  • CTA. The best explainer videos provoke users or its viewers to do something after watching the video. This, of course, has to be part of your campaign or goal before even start creating your animated explainer video. Your explainer video has to take its viewers to the next until the end of the funnel and only then, the video becomes a success.

Our Top 20 Animated product Explainer Video Picks

From product videos to commercial videos, here are our top picks for the top 20(yes freakin’ 20!) awesome product explainer videos to inspire you in creating your own. Try to find some idea in each of the videos and see what makes it totally awesome.

Crazy Egg

The style of this Crazy Egg explainer video is made up of one character interacting with different sections visualizing the content of the voiceover. The scene doesn’t move too much, just enough to keep the viewer’s attention.

The character has a humorous angle and the style has a vintage look.


The explainer video for L’Blend working space is simple with just the minimal frill to its illustration. The animations visualize all the different aspects of the co-working space in fun and interesting animations.

Mobile Muster

This explainer video is for mobile muster, an initiative to teach people about mobile phone recycling. The 2D line illustration visualizes what a mobile phone is made of with in-and-out interactions in a flat style.


Achieving a 3D look with a 2D illustrated animation isn’t always easy. This explainer video is quite unique in the fact that there’s a sense of depth even if it’s 2D.

The designers created a set of characters to interact in the video which helped make this explainer video unforgettable.

McDonald’s Going Tech

This is a different style of an explainer video. It’s more editorial or journalistic than promotional. The designers were inspired by the 70’s style of illustrations with bright contrasting colors and simple animations.


The Ahrefs explainer video is a cute and entertaining animation that moves horizontally to the right as the elements jump and down on the screen. There are two versions of the video, one without voiceover that you can watch below, and another with voiceover.


This explainer video is a futuristic take on the usual animated linear illustration we see on many explainer videos. The dark background looks great with glowing lines that explain the concept of Build as a Business. The use of gradients is particularly unique and beautiful.


Doctoroo has a cute explainer video in soft muted colors. The characters are designed in the classic illustrated style that is so trendy right now. An explainer video like this always does well with audiences because they make you feel good.

Purina One

Illustrated characters are the best when created especially for a brand. The cat and its owner are friendly and nice to look at while the voiceover talks about Purina cat food.

This explainer video is the perfect example of what an animated explainer video with 2D illustrations looks like.


Tempo offers online, offline, and digital supports to nearly 100 countries with over 300 agent locations. It is cited as the most sophisticated platform to bridge the cash and crypto. The Blockchain introduction video will help the company to bring good news to the world.


Liveforce created a new and better way to automate the process of temporary staff management. Watch the 60sec explainer video covering the key features that Liveforce offer.


SessionCam provides tools for session replay, heatmaps, funnels, form analytics, journey mapping, error reporting, struggle & anomaly detection. The explainer video, created by Wyzowl, shows how SessionCam is developing uniquely innovative and intelligent solutions for website optimization.

Be Natur

Be Natur create a product that delivers magnesiumto the human body with the biggest absorption in the fastest possible way using only natural raw materials. For 20 seconds, Be Natur was able to explain how their product benefits the health of its users.


Intellilog is the complete solution from the data logger, smartphone app, to cloud management! Made by Breadnbeyond, the solution explainer video of Intellilog illustrates how to track the temperature of your temperature-sensitive products.


For more than a century IBM has been dedicated to every client’s success and to creating innovations that matter for the world. Including the way they make their ads. The solution explainer video shows how IBM brings together services, analytics, software and infrastructure into a cloud solution.


Zeux is the world’s first crypto payment and investment app. The explainer video highlights all of Zeux’s functionality in a fast-paced showreel to induce a hype to interested viewers.

Aural Analytics

Aural Analytics is a powerful brain health analytics that is clinically interpretable, reliable, precise and objective. The explainer video tells how efficient they are in making better data and better decisions for everyone.


Mint is versatile enough to help anyone’s money make sense without much effort. Created at Transvideo Studios, via its Picturelab division. Their team worked to create this succinct, visually compelling narrative through this awesome explainer video.

Dollar Shave Club

Dollar Shave Club delivers amazing razors and grooming products for just a few bucks. The explainer video shows what makes their razors better than others. It’s an awesome ad you should definitely check out.


Padmapper is an awesome free service that takes the pain out of finding the perfect apartment. The animated explainer videos explained how you can explore the areas you want to move to fast.

What is important.

Imagine in 60 seconds more or less, you can simplify and turn a complex process into very short and punchy video content. You can hook your audience and make them believe in what you are doing. While marketing and sales are your objectives, you also need to persuade your target audience. And product explainer videos makes an excellent job in attracting customers into your sales funnel. If you’re not convinced, watch the above videos again.

Nothing beats getting your message come across faster than showing it to them how it’s exactly done. And what’s a better way to do that than creating an explainer video that does it for you – educating, selling and entertaining altogether at the same time. 

Feeling some rush of inspiration?

We do! But first, make sure that you thoroughly understand your audience and the message that you want them to get. Explainer videos are a vital component of your video content marketing strategy which is the initial draw to show your customers or audience the value of your offer and compel them to move further down the funnel. If you need a team to help you create a professional or animated explainer video, we can help!

What can animated product explainer videos do for your business?

As we learned, animation explainer videos can do so many things for your business. Here are a plethora of benefits that explainer videos can do.

  • Act as a quick intro to the function and features of your product or tools

  • Maintain brand consistency and improve the relationship with customers

  • Shows how to execute a process or procedure efficiently

  • Help bring out your innovative ideas into the world

  • Uses great dynamic motion graphics with excellent sound & music design

  • Help your customers make faster decisions

  • Demonstrates how a product fits into a relatable scenario without being overly promotional

What makes an awesome product explainer video?

Beyond the flying animated characters and lively colours or funky music, what really makes an awesome explainer video is the story. Being able to compel and inspire the viewers means that the story was effective and successful. And that is exactly what we do.

People love stories. We are hardwired to anything that’s narrative because we live and act in real-time. Consequently, Facebook and Instagram stories are made. Videos, with a rich and compelling story, always stands out. Even business people begin their presentation with a compelling, human-scale story.

It combines different elements including the script(which tells what the story is about), sound/FX music background, visuals or imagery to make the explainer video inspire people to think, feel and then act.

From building a concept, writing the script, animating, providing voiceovers to delivering a top-quality video, you can find a team to help turn your ideas into reality.

If you need any help with creating professional explainer videos, Animation Product Explainers can help you! We create overview videos, brand videos, 2D and 3D animated explainer videos, marketing videos, promotional videos, Youtube teaser videos, business use case study videos, and how-to videos. Create a customized video based on your specific brief with the awesome team of Animation Explainers.

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