Every business needs a way to get as many customers as they can get. Having an animated explainer video is a perfect tool to attract customers. With an animated explainer video, you can tell your target audience about the key benefits and features of your product and services. This way, they don’t have to read so much texts and get bored in the process. Some even skip key benefits about your business because of long text but an animated explainer video will compel them to keep watching to the end.
You should know that it is not about having just any animated explainer video, you need an animated video that gives your audience a reason to stay, a reason to watch, and a reason to patronize your business. Research shows that average of people spend about 10-20 seconds on a website if there is no compelling reason to stay longer and some just hit the skip button in an advert if the first 10 seconds is not compelling enough to keep watching.
The first 10 seconds of every business animated explainer video is as important as the rest of the video, even more. It is what most likely determines if your audience would stay or skip the video. With only 10 seconds, you cannot rely so much only on text and animation alone to attract them. You need some deep thoughts and action to catch people’s attention.
ANIMATED VIDEOS FOR BUSINESS
It has been observed and proven in eye-tracking studies that people who read from/on the internet focus more on information carrying images. In fact, they spend more time looking at the images when they find them relevant than they spend reading the texts on the page.
We have also gotten to know that visual information such as pictures and videos is processed 60,000 times faster than texts.
While running your business, animated explainer videos are able to hinge your services or products clearly in less than a minute or two. Since animations or if we may say, videos, allows people to acquire more information in less time compared to the time spent reading where they might even have to re-read a line twice or more to get it, you get a higher chance to win the first critical 10 seconds and get your audience’s attention with it.
Having an animated explainer video for your business involves you using both visual communication which includes animated images, pictures, and text, and also audio that significantly enhance your business perception.
Wondering if the use of animated explainer video really helps in giving businesses a boost? Well yeah! It most definitely does.
SMALL BUSINESS MARKETING/ADVERTISING
So, you are currently running a small business and need to invest in a cost-effective strategy to go far? Well, there are so many ways that you can invest according to your budget, but there’s a particular way that will work for all your business marketing campaigns in a very effective way, increase your online visibility and also increase your business sales. Heal your marketing headaches with an animated explainer video! It is just what you need.
Just like it has been pointed out earlier in this post, you need to explain your business idea in a few seconds. That is the master plan.
When anyone visits your business website or comes across your advert on YouTube, Facebook, or any other media platform, you only have a few seconds to draw their attention and explain your business idea before they move over to another site or proceed with why they are on that media platform.
One of the most important benefits of using an animated explainer video for your business marketing or advert is that it can explain your product or service in a matter of seconds. That is how fast and efficient that it can be.
An animated explainer video can increase the average visit time of any website by 2 minutes. That is just enough time for you to disclose your business idea. Although, you still need to be compelling enough in the first 10 seconds.
ANIMATED MARKETING VIDEOS
Want to launch an animated marketing video strategy but not sure where to start? This post will provide you with some inexpensive ideas for animated marketing videos as inspiration.
These ideas are driven conversion, good for customer engagement, exceptional creativity, and methods that you can replicate even by a small business budget.
You can also put in a few video testimonials. Having other people see how much your customers love your product or service can have a powerful effect on your business, whether small or big business. Video testimonials are almost impossible to fake, so you have a great chance at getting people to believe your customers.
Put your product into action, demonstrate how it works, and show customers the result of it. People like to know what they are going after and need to be sure that they won’t end up regretting going for it.
Provide answers to questions that are frequently asked by your customers. It is another way to compel people in going for your product or service. You can do one video per question or a bunch of questions in one video. Just be sure that it is a common question that is being asked by customers.
Put your product into action, demonstrate how it works, and show customers the result of it. People like to know what they are going after and need to be sure that they won’t end up regretting going for it.
Provide answers to questions that are frequently asked by your customers. It is another way to compel people in going for your product or service. You can do one video per question or a bunch of questions in one video. Just be sure that it is a common question that is being asked by customers.
Your voiceover is just as important as your video animation and your texts. You need a professional voiceover that would not be easy to ignore by people. Having just the visuals might not do all the trick. If you cannot do a personal voiceover, then you should hire a professional to do that for you. You can get one done for as low as $5 on Fiverr.
One more thing you need to do; be sure to promote your animation explainer video. It is not meant for you to watch but your customer and to get more. There are lots of social media platform where you can promote your business animation video and get lots of viewers from which some or many become regular customers or patronizers eventually. There’s Facebook, Youtube, Snapchat, Instagram, Twitter, Google and lots more.
ADVERTISE LOCALLY
It can be a bit expensive to advertise your business and way out of your budget if you are just starting out as a small business. But with some clever thoughts, there are a few ways that you can advertise your business locally with low costs or even for free.
Make your animation explainer video add value. That is why it is called an explainer video, whether you are aimed are targeting local or global customers, your video should explain what you have to offer and the benefits involved. Your business should be easy to find, and be attractive, like really attractive.
Make your animation video available to share and not at any cost. If people can share your video, then imagine how many people out there will get to watch your video. It’s one of many ways to advertise your business locally.
You should also consider making your products or services to be affordable to customers. People would avoid what they can’t afford, even you would avoid what you can’t afford. So why not start off with something your customers can afford and be sure to point that out in your animation. It will help to grab their attention any day, any time.
ANIMATED EXPLAINER VIDEO offers so much more than you can imagine so you should get yourself one for your business today.
That's it.